As executives, we all fight "fires" every day, taking time away from the things we would like to accomplish. Despite the tyranny of the urgent, we have a choice and there are things we can do to change this.
http://www.washingtonpost.com/business/on-small-business/ceos-must-find-time-for-strategic-planning--heres-how-to-do-it/2012/03/20/gIQAdnQrVS_story.html